Level Set 14, FC Dallas: Embracing the Ceiling, Perhaps Reality

FC Dallas Academy, Class of [Every Year].

What follows is a brief history of FC Dallas, plus more brief notes on whatever long-term tendencies they have. Their 2025 season gets weighed on both sides of that and the whole thing ends with where I see things with them in this very specific moment in time - i.e., before First Kick 2026. You should count on things happening between here and there.

The post ends with a scale I came up with to measure the long-term success of every team in Major League Soccer. It does some things well (e.g., count trophies/achievements), other things less well (capture recent trends). It's called the Joint Points Scale and you can find a link that explains what it does. I was really stoned when I came up with the scale and wrote the post. Caveat lector. With that...

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FC Dallas, fka, the Dallas Burn have the singular honor of playing in the most WTF MLS Cup ever played. When they lined up against the Colorado Rapids – then competing in their second final – I have to believe that the collective response boiled down to, “sure, why not?” Apart from winning the 2016 Supporters’ Shield (and tying Red Bull New York on total points in 2015), FC Dallas have not enjoyed what most people – including what I'm guessing is a non-trivial percentage of their fans - would call obvious success. When it comes to actual silverware, they have the Shield mentioned above plus U.S. Open Cup titles in 1997 and 2016 (a great year, by their standards), aka, not much to fill the cabinet after 30 seasons. And yet they still gently undermine the entire “Joy Point” concept (see below for methodology*) because they rank ninth in MLS history based more for consistency than what any fan would recognize as joy. They racked up most of those points by just clearing low bar to make the playoffs over MLS’s first ten seasons – which took some fucking missing when the league had only 10-16 teams – and, while things have slowed down, they have generally made the playoffs every other season (or so) since then. More to the point, it’s not like Dallas hasn’t tried to keep up with MLS’s bigger, richer teams: hell, they swung hard to land one-time FIFA Player of the Year, Denilson, if at a bargain price; they very much got what they paid for. To their credit, they kept their chins up on either side of that debacle, with smart(er) signings like Ariel Graziani (his second stop) and Ronnie O’Brien, some of your better surprises of their eras, even if injuries ate too much of O’Brien’s career. Their hit-rate improved on the foreign signings side, even with some hitches, with league-elite players like David Ferreira and, less so (due to injury), Mauro Diaz, or even a higher-profile (if gently under-performing) player like Fabian Castillo. More than anything else, Dallas has relied on, and I mean this sincerely, top-notch budget signings – e.g., Michael Barrios, Blas Perez, and running one of, if not the most effective academy systems in these United States. The long list of graduates include Kellyn Acosta, Jesus Ferreira, Reggie Cannon, Brandon Servania, Ricardo Pepi, and, from the LA Galaxy’s 2024 MLS Cup team, Edwin Cerrillo. [NOTE: I like to limit links with active players; who knows where they'll go?] Moreover, Dallas’ belief in youth has kick-started some of the all-time great careers in MLS history (picking through this all-time list), e.g., Walker Zimmerman, Drew Moor, Clarence Goodson, Matt Hedges…I hope you’re seeing the pattern in there (see below). Against that, I’ve covered what all the above has given them and have no doubt that falls short of what both the organization and the fans of it want. Still, that dynamite academy, aka, America’s answer to the Eredivisie’s AFC Ajax, doesn’t look like it’s going away anytime soon…and yet, who can help but wonder how high they could rise if they kept some of those promising players two days after their 20th birthday.

Getting Reacquainted with FC Dallas, a Narrowly Successful MLS Team

But....is it really waiting to be filled?

Thumbnail History
FC Dallas, fka, the Dallas Burn have the singular honor of playing in the most WTF MLS Cup ever played. When they lined up against the Colorado Rapids in MLS Cup 2010 – then competing in their second final – I have to believe that the collective response boiled down to, “sure, why not?” Apart from winning the 2016 Supporters’ Shield (and tying Red Bull New York on total points in 2015), FC Dallas have not enjoyed what most people, very much including a whopping percentage of their fans, would call success. When it comes to actual silverware, they have the Shield mentioned above plus U.S. Open Cup titles in 1997 and 2016 (a great year, by their standards), aka, not much to fill the cabinet after 29 seasons. And yet they still gently undermine the entire “Joy Point” concept (see below for methodology*) because they rank ninth in MLS history based more for consistency than what any fan would recognize as joy. They racked up most of those points simply by clearing low bar to make the playoffs over MLS’s first ten seasons – it took some fucking missing when the league had only 10-16 teams – and, while things have slowed down, they have (very) generally made the playoffs every other season (or so) since then. More to the point, it’s not like Dallas hasn’t tried to keep up with MLS’s bigger, richer teams: hell, they swung hard to land a one-time world-record transfer, Denilson, only to miss harder than the swung. To their credit, they kept their chins up on either side of that debacle, signing players like Ariel Graziani and Ronnie O’Brien while most MLS burned time waiting for the next kids to graduate (yes, that’s a gross over-simplification). They improved on the signing side, if with some hitches, by landing playmakers like David Ferreira and, less so (due to injury), Mauro Diaz, or even a higher-profile (if gently under-performing) player like Fabian Castillo…and, unless you want to throw in a current player like Petr Musa, thus endeth the short list. More than anything else, Dallas has relied on, and I mean this sincerely, top-notch budget signings everyone else missed – e.g., Michael Barrios, Blas Perez, and running one of, if not the most effective academy/homegrown system in these United States. That long list includes Kellyn Acosta, Jesus Ferreira, Reggie Cannon, Brandon Servania, Ricardo Pepi, and, a star from the Los Angeles Galaxy’s latest run to MLS Cup, Edwin Cerrillo. Moreover, Dallas’ belief in youth has kick-started some of the all-time great careers in MLS history (picking through this all-time list), e.g., Walker Zimmerman, Drew Moor, Clarence Goodson, Matt Hedges…I hope you’re seeing the pattern in there (see below). Going the other way, I’ve covered what all the above has given them and have no doubt that falls short of what both the organization and the fans of it want. On the plus side, that dynamite academy, aka, America’s answer to the Eredivisie’s AFC Ajax, doesn’t look like it’s going anywhere soon…and yet, who can help but wonder how high they could rise if they kept some of those promising players two days after their 20th birthday.

Total Joy Points: 21

Getting Reacquainted with FC Dallas, MLS's Consummate B (or B-) Students

How's your Italian, young man?

[Standing Disclaimer: While I have watched…just a stupid amount of MLS over the years, I don’t watch the vast majority of games, never mind all of them. As such, it’s fair to take anything below that isn’t a hard number or a physical trophy as an impression, a couple steps removed.]

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FC Dallas, fka, the Dallas Burn undermine the entire “Joy Point” concept (see end of post for methodology*) because they rank seventh in MLS history more for consistency than what any fan would recognize as joy. Choosing their best season required no more thought than choosing between the two seasons they actually won a trophy. Dallas rose to these lofty heights the same way Red Bull New York did – i.e., by being in the league for as long as they have and consistently making the playoffs. Unlike the Red Bulls, I don’t believe anyone outside their most committed fans (meant, here, as both committed and “committed”) have ever uttered the words, “I think this is Dallas’ year. They did reach MLS Cup once, in 2010, but they lost to…the Colorado Rapids. (When people tell you that MLS is a weird league, believe them.) And yet, and to their very real credit, Dallas have missed the playoffs just seven times in 28 seasons (including one season they got tagged by the Wooden Spoon (2003)) and they finished in the top half of the table in (literally) half the time. Not a bad run, all in all, but not a great one, and not what any reasonable person would describe as “joy.” If one had to grade the Dallas franchise what could you give them but a B, or maybe even a B-. On the plus side, they do have that dynamite academy, aka, America’s answer to Ajax in the Eredivisie…makes you wonder how high they could rise if they kept some of those promising players two days after their 20th birthday. Or thereabouts.

Best Season(s)

The 2016 season, easily, and with nod to the prior season as a sign of things to come. I had to check back to both rosters to remember who suited up for them in both years (2015 and 2016) and, small coincidence, those same players are well-represented (if not over-represented and via a cheat) in the 10 Players to know section below. Those sections speak to another general truth about FC Dallas: it’s less that they never make ambitious signings than that they often miss the mark when they do, sometimes wildly. At any rate, Dallas won both the Supporters’ Shield and the U.S. Open Cup in 2016, which means their fans felt actual joy once – which I suppose beats the usual experience of salivating over the latest academy kid that they’ll say goodbye to right around the time they remember his name...