Level Set 18, Columbus Crew: The Hottest Ticket in Flyover Country

It is hard to explain what this meant at the time. Seriously.

What follows is a brief history of the Columbus Crew, plus more brief notes on whatever long-term tendencies they have. Their 2025 season gets weighed on both sides of that and the whole thing ends with where I see things with them in this very specific moment in time - i.e., before First Kick 2026. You should count on things happening between here and there.

The post ends with a scale I came up with to measure the long-term success of every team in Major League Soccer. It does some things well (e.g., count trophies/achievements), other things less well (capture recent trends). It's called the Joint Points Scale and you can find a link that explains what it does. I was really stoned when I came up with the scale and wrote the post. Caveat lector. With that...

Thumbnail History
Don’t let the(/the greatest) flyover state thing fool you: the Columbus Crew (which I type as “Columbus Screw” 75% of the time), have long had a knack for signing exotic players. They’ve signed their share of guys who fit the working-class image of their original crest (faceless, but the crossed arms suggest the cat-calls) – e.g., Brian McBride stands out there, but they also got great mileage out of Josh Williams, Chad Marshall, Jonathan Mensah and, perhaps to a lesser extent, Artur and, briefly, Aidan Morris – but they put their stamp on league history through guys like Guillermo Barros-Schelotto, Lucas Zelarayan and, most recently, Cucho Hernandez. Toiling under the shadow of the early greats, DC United, the Los Angeles Galaxy and, to a lesser extent, the Chicago Fire and Sporting Kansas City, the Crew spent most of their first decade bumping against other teams’ achievements. They yanked a Supporters’ Shield out of their asses in 2004, but they also missed the playoffs five times between 2000 and 2007 and felt the sting of the Wooden Spoon in 2006. A mere two seasons later, though, Columbus became the smoothest, smartest team in MLS. Coached by Sigi Schmid, guided by Schelotto and back-stopped by a (hey!) working-class defense and midfield built around Marshall, Brian Carroll, and Brad Evans – incidentally, all players who would go on to anchor the all-time great expansion team (Seattle; it’s Seattle) – the Crew picked up the double in 2008, plus another Supporters’ Shield in 2009. They’d cracked a unique approach to the designated player code: finding great talents that few people States-side had heard of. And it paid off smartly until it abruptly did not – or at least until they re-learned the old trick. Between 2012 and 2022, Columbus missed the playoffs as many times as they made them and, despite being the home to the first (and, fair point, super-basic) soccer-specific stadium in MLS history, Columbus barely survived a bid to relocate the team after the 2018 season. The fans pulled together to fight that off in a way that still inspires and, a couple seasons later, Columbus reclaimed their crown as the best team between the coasts in Major League Soccer. They won two more MLS Cups – one in 2020 (aka, The Weird Season; look at the freakin' attendance) and again in 2023, both games at a saucy stroll – and they might have had one more trophy had they not screwed themselves over in MLS Cup 2015 (see: Clark, Steve and Valeri, Diego). For all their failures, and they’ve had a few, Columbus does have a bless’d eye for spotting talent. Checking their all-time roster and scrolling down is a genuinely worthwhile exercise, if just to see all the names that (arguably, in some cases) became more famous on other teams around the league. Per the Joy Points Scale*, Columbus remains one of the most successful teams in MLS history and all of the various powers-that-be that have guided them through damn near three decades’ worth of history deserve credit for accomplishing everything that they did in a…let’s go with unexpected market.

Getting Reacquainted with Columbus Crew SC, MLS's Kings of the Inside Straight

An inside straight, in human form.

Thumbnail History
They may come from a(/the greatest) flyover state, but the Columbus Crew, now Columbus Crew SC (a name that launched a thousand typos, e.g., “Columbus Screw”), have long had a knack for signing exotic players. Like any MLS side, they’ve signed plenty of guys who fit the working-class image of their original crest (faceless, yet somehow still leering construction workers) – e.g., Brian McBride stands out there, but they also got good seasons/mileage out of Josh Williams, Chad Marshall, Jonathan Mensah and, perhaps to a lesser extent, Artur and, briefly, Aidan Morris – but they put their stamp on league history through guys like Guillermo Barros-Schelotto, Lucas Zelarayan and, most recently, Cucho Hernandez. That little sprinkling of fairy dust came later. Toiling under the shadow of the early greats, DC United, the Los Angeles Galaxy and, to a lesser extent, the Chicago Fire and Sporting Kansas City, the Crew spent most of their first decade bumping against their achievements. They yanked a Supporters’ Shield out of their asses in 2004, but they also missed the playoffs five times between 2000 and 2007 and felt the sting of the Wooden Spoon in 2006. A mere two seasons later, though, Columbus became the smoothest, smartest team in MLS. Coached by Sigi Schmid, guided by Schelotto and back-stopped by a (hey!) working-class defense and midfield built around Marshall, Brian Carroll, and Brad Evans – incidentally, all players who went on to anchor expansion teams – the Crew picked up a double in 2008, plus another Supporters’ Shield in 2009. They’d cracked a unique approach to the designated player code: finding great talents that few people States-side had heard of. And it paid off smartly until it abruptly did not – or at least until they re-learned the old trick. Between 2012 and 2022, Columbus missed the playoffs as many times as they made them and, despite being the home to the first (and, fair point, super-basic) soccer-specific stadium in MLS history, Columbus barely survived a bid to relocate the team after the 2018 season. The fans pulled together to fight that off and, a couple seasons later, Columbus reclaimed their crown as the best team between the coasts in Major League Soccer. They won two more MLS Cups – one in 2020 (aka, The Weird Season) and again in 2023, both games at a saucy stroll – and they might have had one more trophy had they not screwed themselves over in MLS Cup 2015 (see: Clark, Steve and Valeri, Diego). For all their failures, and they’ve had a few, Columbus does have a bless’d eye for spotting talent. Checking Columbus' all-time roster and scrolling down is a genuinely worthwhile exercise, if just to see all the names that (arguably, in some cases) became more famous on other teams around the league. Per the Joy Points Scale, this is the third most-successful team in MLS history and all of the various powers-that-be that have guided them through damn near three decades’ worth of history deserve credit for accomplishing everything that they did in a…let’s go with unexpected market.

Total Joy Points: 46

Columbus Crew SC Scouting Report: We Have Seen the Enemy and All I Can Say Is...Shit.

Yes, that is Wilfred Nancy.

Full disclosure, I haven’t spent much time on Columbus Crew SC this season. Didn’t see the point. They’ve been getting results…until recently (but they also got arguably the biggest result) and the roster remains…stacked. At any rate, I have done some scouting and here is my report.

Some Basics

Columbus currently sits at fourth in the Eastern Conference (7th overall, fwiw) on 13 points and a 3-1-4 record. They remain stoutly unbeaten at home (3-0-1) and stubborn on the road (0-1-3; also, the loss at Charlotte FC has been dismissed as, in a word, bullshit) and boast one of the deepest and, currently, healthiest top-to-bottom roster in MLS and, in Wilfred Nancy, they have a head coach that gets the neutrals drooling. One can’t really blame the local fans for being content to the point of cockiness…and yet there are some questions.

They’re winless over the past four league games and arguably dropping points when they shouldn’t e.g., at Charlotte (loss), at a badly-hurting Nashville SC (a draw), and, insofar as you buy them, v DC United (draw). If you dig in a little deeper, you see a fall-off from 2023’s killer attacking pace of 1.97 goals/game; with just 10 goals scored in league play all season, they’re puttering around at 1.25 goals/game and, if you hit the link about contentment above, you’ll see creeping concerns that things ain’t the same without Cucho Hernandez. Then again, most signs point to him returning to the lineup after a wee suspension for some kind of tomfoolery.

The Lineup(s)

Unless I’m mistaken, Nancy has yet to deviate from a 3-4-2-1 formation, even when he rotates the squad dizzy as he did last week at Real Salt Lake. Were I a betting man – which I’m not, on the grounds that me putting money on anything means the opposite will happen – I’d expect Columbus to play the same lineup they did for their March 10 game against Chicago.

Columbus Crew SC 3-0 FC Cincinnati: The Thing Before the Thing You Worry About

Too much of this, honestly...

It wasn’t the result, or even the final score, so much as the manner of the defeat that made FC Cincinnati’s road to the end of the regular season looks a little longer yesterday...I mean, can we just call this thing, hand them the Supporters’ Shield and start the playoffs? (If not, why not?) Most signs pointed to a Columbus Crew SC win – i.e., they hosted, they're good at it/there, etc. Cincy’s more or less complete inability to affect the game? Hell, I don’t know. Maybe some guy at the back laid down $500 on Columbus’ 3-0 win, but I doubt that particular bet drew much action by the time the opening whistle blew.

Columbus opened the scoring early (15 minutes in) when all the work down the flanks paid off by prying open gaps in the middle. Credit to the Aidan Morris (who I will never underrate again) for the efficient, high-quality finish – seriously, think about how many times you’ve seen that same opening either blown or collapsed, or, more often, the ball sky over the bar – but more credit to the Crew collective for putting in the work that made that opening.

They took even less time to score the second – a (clean) penalty kick called for an Alvaro Barreal handball (justified, if harsh; not clear on how much he planned it and he didn’t gain much by it in any case; also, arrgggh, you'll have to consult the full highlights to see the fucking call) – but not much had changed between Columbus’ first goal and that 23rd minute moment. Columbus stuffed (at least) 75% of Cincinnati’s builds and Cincinnati stopped (approximately) none of Columbus’. The hosts played out of the back at will, not infrequently by having Steven Moreira just carry the ball out of the back and across one line after the other. They passed it out other times, mostly without bother, and that’s the first segue.

Cincinnati defended very, very passively...for most of the game, honestly, offering only a shaking fist’s worth of resistance to Columbus getting into their half. A counter-punching strategy isn’t a wild call against a team that likes to use the ball, but it does absolutely require, y’know, the counter-punch. Apart from a half-desperate foray in the fifth minute built between Luciano Acosta, Aaron Boupendza and Brandon Vazquez one strained individual effort at a time, Cincy struggled to land anything. They scratched out a couple more moments – Boupendza almost poked a wrong-footed shot (hold this thought!) past Columbus’ Patrick Schulte, but he didn’t put anything on it a stiff breeze couldn’t have and the Crew SC defense scrambled admirably, in waves even. Stats, like Shakira’s hips, don’t lie.