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| The answer to the subtitle: enjoy the show. |
The post ends with a scale I came up with to measure the long-term success of every team in Major League Soccer. It does some things well (e.g., count trophies/achievements), other things less well (capture recent trends). It's called the Joint Points Scale and you can find a link that explains what it does. I was really stoned when I came up with the scale and wrote the post. Caveat lector. With that...
Thumbnail History
As much as any team in league history, Atlanta United FC kicked off the tradition of expansion teams coming into MLS swinging. They arrived in the 2017 season like fun drunks livening up a wedding, finishing fourth overall and with the second-best goal differential (+30) behind an historically (and freakishly) good Toronto FC team. Atlanta finished even higher in 2018 – if, again, second-best after a Red Bull New York team winning its third Supporters’ Shield – but that promptly left their minds when they won their first MLS Cup at…well, an unfortunate stroll over my Portland Timbers. The secret to pulling that off followed from near-perfect roster construction. It started with (more or less) flipping off that season’s Expansion Draft, finding two future stars in the 2017 Superdraft – Julian Gressel was the stand-out (Miles Robinson bloomed later) – and then going nuts with trades and transfers. Atlanta’s FO built a spine out of ol’ reliables from all over MLS – e.g., Michael Parkhurst, Jeff Larentowicz, and their once-forever goalkeeper, Brad Guzan - but they had to scour the international markets for their crown jewels, Josef Martinez and Miguel Almiron. One gave them lightning-like verticality – Almiron, who seemed to bend time when he got on the run – while the other finally ended Roy Lassiter’s reign of terror atop the single-season record for goals scored. For two fun-filled seasons – 2018 and 2019 - defenses struggled to keep Martinez from scoring goals and all came perilously close to allowing him a goal per game. Just when Atlanta’s Act I seemed destined to go on forever, it moved on to Act II (as every play does), aka, the one where the hero(es) look lost and everything looks impossible and the doom kicks in. The trouble started when Martinez tore his ACL in the first game of 2020 – he missed the entire season – and then came COVID, chaos (aka, Gabriel Heinze) and, when it all ended, a 23rd-place overall finish in the final standings. That’s not to say Atlanta didn’t move heaven, earth and bags of money to avoid that fate: when Almiron moved on to the EPL’s Newcastle, they gambled heavily on Ezequiel Barco and Pity Martinez, two young, (reportedly) high-upside talents from Argentina. They paid a $15 million transfer for Barco and somewhere around $10 million for Martinez; Barco played more games (81), but Martinez got more in less time (39), but he was only around for 2019-20, while Barco lasted from 2018-2020. Both players are more memorable as cautionary tales than for anything they did on the field. Coaching problems plagued the team as well, starting with apparent sociopath, Heinze, but, with respect to Gonzalo Pineda, they haven’t got it right since. Some entry-level farting around in the CONCACAF Champions’ League aside (see below*), things faded fast and, hard as they’ve tried, the color hasn’t flushed back into Atlanta’s cheeks since…or has it?



















